First thing which you have to start creating an advertising campaign is to create an image of a person for whom writing.
When you create a description of our potential customer is good to ask your current customers about their needs, your team, your friends … the key is to create an image by not only one person, but to collect a variety of information about a potential client for whom we create a product and campaign.
Questions that can help you:
Who is it? What is his interest? What does she/he do professionally? How old is she/he? What she/he likes to do? What Social Media uses? When isshe/he sitting on the internet?
What she/he needs? What is his/her problems? What information does she/he need? What problem will solve your product? and one of the most important – Why „my persona” – a potential customer” would choose just my product?
These are just some of the questions, in different branch can create others
For example, we want to create a book which interest a woman who pursue healthy lifestyle, like running, biking, is a vegetarian and uses social media and new technologies. In addition, she likes to go to the Spa. She works as a sales representative in the medical industry. Is a single woman and has got a time for yourself. I wrote a fairly easy case, because our persona is interested in many things, wants to develop and has got leisure time.