Landing page or Pop up – what you choose to build your email list?

The first stage of building your mailing list is choosing the right way – landing page, pop up, squezze page.

How to engage visitors?
We know that most of visitors lose page after visiting it.
Squeeze page like name of this website has got purpose – squeeze your email and sometimes name.
Short offer or promises. If you think about what is more valuable in internet – amount of visitors or gain email – squeeze page give you answer.
Webopedia call it ”
„Squeeze pages are designed to obtain a reader’s name and e-mail address information by encouraging users to opt-in to an e-mail list to receive more information about the topic. Marketers will collect the permission-based e-mail and information to follow up at a later date. ”

squezze page

Pop up
What will be Facebook without Pop Up?
You receive access but you need to give your email. Window with pop up appear before right website and call to action to. Every Social Media has got it.

When we talk about landing pages and pop up its worth to say about responsive website.
More and more users use mobile, so our websites need to have rensposive version.

In some business effective is squezze page with video, in others only landing page with short offer with promise. In my opinion all this method are worth to test in e-marketing.

My interest is sports and fitness so I`ve checked that Pop up with special offer or discounts are still effective in Poland when its come about e-shops with sports equipments. I know also that branch like marketing, MLM and ebooks, online courses are well sold by landing pages. I thonk this wordpress plugin is worth to see.

Source:
http://www.webopedia.com/TERM/S/squeeze_page.html

Who is your buying persona? Describe it!

First  thing  which you have to start creating an advertising campaign is to create an image of a person for whom writing.

When you create a description of our potential customer is good to ask your current customers about their needs, your team, your friends the key is  to create an image by not only one person, but to collect a variety of information about a potential client for whom we create a product and campaign.

Questions that can help you:

Who is it? What is his interest? What does she/he do professionally? How old is she/he? What she/he likes to do? What Social Media uses? When isshe/he  sitting on the internet?

What she/he needs? What is his/her problems? What information does she/he need? What problem will solve your product? and one of the most important – Why „my persona” a potential customer” would choose just my product?

These are just some of the questions, in  different branch can create others

creatingbuyerpersona.

For example, we want to create a book which interest  a woman who pursue healthy lifestyle, like running, biking,  is a vegetarian and uses social media and new technologies. In addition, she likes to go to the Spa. She works as a sales representative in the medical industry. Is a single woman and  has got  a time for yourself. I wrote a fairly easy case, because our persona is interested in many things, wants to develop and has got leisure time.

Its much more difficult if we want create persona who runs a business in printing industry and wants to improved machinery.

Createbuyingpersonas

 

 

 

Music to your movies – Where can I find legal downloads of music ?

One of the elements of content marketing strategy is sharing interesting video.
If you are interesting content marketing you know that video is essential for visual communication. About video and advantages of it I will write later but now I want to mention about legal music added to video.

We need to say that using mp3 commercial artist on own movies is illegal. There are many articles on the web about the legal culture. I you want to

Music has licensed and we can’t even play them back without proper permission in our movies.
It is worth to say what is a non-commercial project – for example, our video of the birthday party that we want to show a friend on your computer.

People often ask – Do I can use commercial music in my video with giving source?
They have also YouTube channel with earnings option – Of course not if its commercial music- You have to buy music for commercial use, because you earn it.
What this it mean License in tree simple words:

License Creative Commons CC – author provides his songs for non-commercial
Public Domain License CC0 – we can track for their own purposes without
YouTube Portal offers options to add music – when you add a movie we have to choose few background music, but you need to know that will be popular, and often used music.
For the more ambitious applications – for photographers, journalists, bloggers, etc. a good solution to me is the portal with paid music for a good price. I found an interesting polish music market where you can buy music for commercials, presentations, etc .:
Portal Music front, where a portal with music and sounds. Here you will find a fully legal music files, which you can purchase a license and legally used in their production, both private and commercial.
I’ve used at the beginning of free files from the source:
Free mp3 I added as a base for my film from a later added a description of the film „Music: Music Bank Music http://www.front-music.pl Front” and I put a link to the bank to music.
I found lot of foreign vorals with music:

Free Music archive
http://freemusicarchive.org/

Jamendo
https://www.jamendo.com

Incompetech
http://incompetech.com

Webmaster Tools Google – I use

I use Google Tools to manage websites and

Google Analytics

 Podstawy Google

From where customers come to our website ?

Who is our customer ?

How frequently do users use my search box and what are they looking for?

Where do searches begin and end?

Are users satisfied with what they find?

How do different groups of users search my site?

What business outcomes result from users searching my site?

 

Google’s Adwords Keyword Planner tool

 

What people search in Google?

What your potential customers will search?

By researching your market’s keyword demand, you can learn which terms and phrases to target with SEO.

You can find out information about your customers like what and when they search.

It will help you know how to plan keywords that people are typing into Google Search.

Actual we need hundreds of relevant long-tail keywords, because people  typing that into Google.

This tool  suggest keywords  and   how often users were searching for a particular term in the past too.

It extracts Google suggestions and presents it to you in a easy way.

To generate long-tail keyword suggestions its important thing because users typing detailed inquires and want to quick answers.

 

Google Webmaster Tools

 It give  us Dashboard to information about our site.

Keywords by which we are viewing, but also clicks on our site.

It allows to know about status in Search Engine It shows very particulars details : data Highlighter is a webmaster tool for teaching Google about the pattern of structured data on your website – title, URL, you’ll get to learn about elements such as the title tag, snippet, site links, search within a site, rich snippets, and authorship.

Search Traffic

Under the Search Traffic menu, you’ll find information about search queries that lead people to your website and your link profile.

It allows to see Links to your site

In the content keywords section, you’ll see the top keywords you use in your website’s content – it`s it’s really useful.

It help also see errors on website, like : access denied, 404, or other errors that bots have encountered while indexing your site for desktop and mobile users.

Security Issues

It`s a section that details any problems your website may have  for example : being infected  or being hacked. You will also receive a site message if an issue arises. This is the section you would go to if your site is flagged as affected to request Google review it again once you have fixed the problem with your website

 

Google Trends

Show what are the trends.

Google Trends search bar to see how searches for these terms have changed over time. Look for those still trending upward, and review the additional detail Google provides.

You can check what people search in Google.

You will get answers on email what bloggers or social media user discuss 🙂